Code, Kids, & Cash
The mid-career blueprint for senior engineers, tech leads, and software architects building profitable SaaS companies after 35.
Most startup advice is written for 22-year-olds who can pull 100-hour workweeks on ramen noodles.
This is not that publication.
Code, Kids, & Cash is written for experienced technical professionals who have real lives: mortgages, spouses, and kids. You already know how to build world-class software. What you need is a systematic, engineering-focused playbook to validate your ideas, acquire B2B customers, and scale to a meaningful exit without sacrificing your family.
Why Trust Me?
In 2020, at age 37, I was exactly where you are. Fifteen years into an enterprise career, shipping systems for global banks, payment networks, and Fortune 500 retailers, with a family about to grow from two kids to four. And I had a side project, PerfAgents, that had been gathering dust since 2013.
Over the next five years I turned it into a real business and executed a profitable exit in 2025, at age 42.
Here is the core lesson: a software business is a layered cake. The product is one layer. Distribution, sales, pricing, onboarding, and operations are the layers that actually make it sell. Most engineers spend years perfecting the first layer and wonder why nobody shows up to eat.
So I built the other layers the only way I knew how: like systems. A multi-touch go-to-market engine combining structured cold email, strategic cold calling, and targeted LinkedIn networking, all running as one instrumented pipeline. Measured, tested, and iterated like any production service. That engine landed enterprise B2B customers without ads, without an audience, and without me ever acting like a salesperson.
I treat marketing, sales, and operations like architecture problems. No fluff. No vague “growth hacking.” Just repeatable playbooks based on what actually worked.
I write code, and I sit with customers. This publication is what happens when you treat both as the same discipline.
What You Get
Free Subscribers: High-level strategic case studies, founder mindset frameworks for the 35+ professional, and balancing tactics.
Premium Subscribers ($20 per month): Hyper-specific, actionable playbooks. You get my exact validation protocols, cold email outreach scripts that landed enterprise clients, automated zero-ops infrastructure setups, and exit due-diligence checklists.
Build systematically. Exit successfully. Protect your life.
